Advertising Agency Businessis a unique business idea, by which one can earn good profit margin by following a good plan, proposal, template, sample model to run. Few small business required money, experience and license, while other do not required anything but only hardworking.

Advertising Agency Video

Advertising agencies are outside companies that provide for the marketing and advertising needs of other businesses and organizations. Advertising agencies offer a full range of marketing services and advice based on market studies, popular culture and advanced sales techniques. Because they are independent from the client company, they can be objective about a client's promotional needs.

Basically advertising agencies produce logos, creating effective and attractive color schemes to draw the consumer's attention to their clients' ads. They also prepare brochures and write descriptive copy for sales materials. New programs, events, and products are also advertised by Advertising agencies. Actually they use assorted forms of media to promote their clients' businesses or organizations, including magazine advertisements, newspaper ads, radio and TV commercials, websites, and even infomercials.

Advertising Agency

The advertising agency is the second important component of the advertising spectrum. From the business point of view, the financial operations of an advertising agency are very different from those of every other commercial organization. It is an advertiser who appoints an advertising agency to plan, produce and distribute advertisements to help market and sell its products and services. Apart from certain services, for its overall work, the agency receives no payment from the advertiser, whom it serves. It is the media, which constitute the main source of income for the advertising agency. Thus, in the usual business concept, the advertising agency acts as an agent for the media, who pay a commission to the agency. Hence for an advertising agency to function requires a formal 'recognition' from the media. It is with the agency that the media sign a contract for the utilization of the space or the time, as the case may be, and not the advertiser.

Advertising Agency Business

Legally it is the advertising agency and not the advertiser that is responsible for all the payments to be made to the media. The major share of its income comes from the media, but the advertising agencies loyalty is to the advertiser. This is a historical development and continues even today. The question has come up in recent years about the validity of this system with the expansion and diversification of the services expected and offered by the advertising agency, most of which have nothing to do with the media and is charged for separately. New developments are also taking place within this system. Media agencies are emerging, which are buying space and time in bulk at special rates and reselling them to the advertising agencies at a higher rate and thus making a profit. Some advertising agencies are also setting up subsidiary media-purchase organizations for this purpose. In this way it is possible to earn more than what is available through the old commission system.

Advertising Agency Business

That means that Advertising Agencies are earning lot of money from advertisers through Media, Newspaper, Ads, Broachers etc. So it is clear that there is lot of money in advertising agencies.

Advertising Agency Business

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Zain Tariq

We Need some help for boost our business.

11-01-2023 18:01:14

Fahim khan

HELLO DEAR I AM PROFESSIONAL GRAPHICS DESIGNER AND NOW I AM PROVIDING ALL KIND OF PRINTING DESIGNING SERVICE AND CONSULTING ADVERSTISING WORK.

03-12-2020 09:12:32

waliullah

i want to work with you in advertising agency business

02-10-2018 07:10:41

Salman Sarwar Wazir

sir I was looking for an islamabad based job or a freelance job. i have done bs economics.

14-05-2018 06:05:49

Irfan

I’m very interested in the field of Accountant and would welcome the opportunity to contribute my research, writing skills, and experience to your growing Businessis

29-04-2018 08:04:36

waqas malik

I need a job and want to be a member of advertising agency

05-08-2017 04:08:56

Mohan lal

I need a job

16-12-2015 09:12:20

kawish kazmi

i think it as outstanding.

11-12-2014 08:12:39

Azka

Starting an advertising agency can be done with a modest investment and may be run out of a home or office.