We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Responsibilities
Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas content development and optimization, advertising, events planning etc.
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels social media, e-mail, TV etc.
Assist in analyzing marketing data campaign results, conversion rates, traffic etc. to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Requirements
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements including traditional and digital marketing such as SEO/Social media etc. and market research methods
Demonstrable experience in marketing data analytic and tools
Solid computer skills, including MS Office, marketing software Adobe Creative Suite & CRM and applications Web analytics, Google Adwords etc.
Knowledge of HTML, CSS and web development tools e.g. Dreamweaver desired
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind .