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Adil Khalid
Professional Profile Parameter 1. Strategic Direction: - Consumer Usage and Attitude dialectic via in-depth qualitative and quantitative research - Strategic analysis of consumer and market research analysis data - Objective and Subjective Strategic Planning across the diameter of 360 degree advertising and branding building 2. Creative Direction: - Thought provoking message dynamic, unique creative ideas and paradigm denting film plus design executions - Allround approach towards synchronized campaign development applicable literally anywhere, everywhere - Postively intimidating presentations with a near perfect strike rate 3. Capacity: A proven track record of building and revitalizing brands A potent history of building teams via the capability to spot competent young talent, blending them with experienced personnel to produce units that almost always prove to be an asset for any organization they serve Proven ability to formulate growth and development plans for a full-service ad agency based on human resource development in the strategy, creative, design/art and films districts Highly innovative, flexible and versatile – able to maintain a sense of humor at all times specially under pressure. Demonstrated ability to easily transcend cultural diversifications and thrive in deadline-driven environments Industries worked on: Cooking Oil & Ghee Education Pharmaceutical Textile Real Estate Insurance Beverages Oral Hygiene Tobacco Groceries (Preserves) Banking (Retail, Consumer & Investment) Skin Care & Cosmetics Confectionaries Dairy Pesticides Telecom (Cellular and Broadband) Hospitality Satellite & Radio Instant Drinks Airlines Packaging Home Appliances Electronics Digital-Social Media Shoes & Apparels Cellular Phones Fertilizer Sports Government, Non-Profit and NGO’s Fuel and Energy Skills Summary: o Conceiving, Writing and Designing Advertising Strategies & Campaigns. o Film writing, screenplaywriting, direction and production o Audio/Visual design, technical engineering, production and post production o Writing, directing and producing TV and radio commercials, TV Channel design and presentation, channel content promotion, sound & music direction and production o The setup and effective management of an entire Film, Production, Post Production and Design facility. o Producing songs along with designing music channel content. o Digital-Social Media Optimization through effective strategies & content development mechanics Complete command over like: Sony Vegas, Sony Soundforge, Acid Pro, Steinberg Cubase Final Cut Pro X o Graphic Design software: Adobe Photoshop, Illustrator o Thorough training of McCann Erickson’s “Demand Chain” and David Ogilvy Red Papers (The BIG IDEAL) Professional Experience Summary: ADVERTISING 360: STRATEGIC PLANNING, CREATIVE DIRECTION, DESIGN/ART, FILM, DIGITAL-SOCIAL MEDIA o Executing and supervising all brand & creative strategies and aligning the entire research-strategy, creative, design and account management teams together as one unit to develop advertising that works for brands o Persistent R&D of consumer, client and market behavior o Content Development for Brands SOLUTION 360: CRISIS MANAGEMENT, PROGRESS INNOVATION, H.R GROOMING & DEVELOPMENT, SYSTEM DEVELOPMENT, THEORY EVOLUTION OF ADVERTISING & COMMUNICATIONS, UNIT DEVELOPMENT Resolve and derive effective solutions to any issue that arises at any given time Development of crisis management capability in the entire team and keeping a constant involvement of all to generate solutions Develop and implement strategic progress, system and educational plan for human resource equity development One of the pioneers of launching a thriving design and production private practices, building revenue from Rs. 0 to over Rs. 45 million from 2001-2004 with minimal overhead and market relations. Program development of theoretical and practical education of the entire human resource involved on a consistent basis
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