1. Manage the product portfolio.
2. Specify market requirements for current and future products by conducting market research.
3. Gather and prioritize product and customer requirements, defining the product vision, and working closely with sales, marketing and business operations to ensure revenue and customer satisfaction goals are met.
4. Ensure that the product supports the company’s overall strategy and goals.
5. Enhance Product profitability (GP) of existing as well as new products for the Company.
6. Spend time in the market to understand customer preferences in terms of product features, prices and benefits sought and to find innovative solutions for the broader market.