Responsibilities
• Develop and execute successful SEO strategies
• Coordinate and Manage team of SEO Specialists
• Conduct keyword research to guide content teams
• Review technical SEO issues and recommend fixes
• Optimize website content and landing pages
• Direct off-page optimization projects e.g. link-building
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends
Requirements
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS, CMS and dynamic practices
• Experience with SEO reporting
• Familiarity with relevant tools e.g. SEMrush, Screaming Frog, MOZ, ahrefs and web analytics tools e.g. Google Analytics, Hotjar
• BSc/BA in Marketing, Business or related field