As a social media manager, youll manage our organizations online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
As a social media manager, youll need to:
develop creative and engaging social media strategies
manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels.
create engaging multimedia content and/or outsource this effectively across multiple platforms
develop, launch and manage new competitions and campaigns that promote your organization and brand
form key relationships with influencers across the social media platforms
undertake audience research
manage and facilitate social media communities by responding to social media posts and developing discussions
monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
analyze competitor activity
recommend improvements to increase performance
set targets to increase brand awareness and increase customer engagement
manage, motivate and coach junior staff such as social media executives or assistants.
Responsible in the creation and implementation of digital marketing and PR strategy and tactics with specific focus on social media.
Implements a content editorial calendar to manage content and to plan specific & timely marketing campaigns through all mediums of social platforms specific individual platform’s community guidelines.
Administers the creation and publishing of relevant, original, high-quality content for all channels and ads.
Develops creative content and promotional material for various marketing campaigns; not limited to press releases, blogs, websites, social media, brochures, and other correspondence
Creates a regular publishing schedule and promotes content through social advertising.
Leverages the right tools to manage the content.
Integrates all channels of marketing social media, SEO, content marketing, email, digital marketing.
Opens discussions on the social media platforms on the hot trends and topic relevant to the industry in line with Company’s branding strategy.
Responsible to edit images and video contents for social media postings.
Strategies, develops and overseas production of video content for website and social media responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, and Twitter, to build an audience and ensure relevant audience engagement.
Measures and reports performance/results of all digital marketing campaigns.
Stay current with emerging opportunities in the digital marketing world.
Reviews web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
Attend event where social media coverage is required.
Perform all other duties that are assigned by the supervisors
Demonstrated background in content management, creative writing, technical writing, advertising concerting, social media, print, media negotiations, and digital advertising.
Advanced skills in Microsoft PowerPoint, Excel, Office 365/Skype, and Word; and basic skills or knowledge of Photoshop, Illustrator and InDesign.
Excellent written and verbal communication
Ability to work on multiple projects at one time, work under pressure and to deadlines.