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Naeem Ur Rahman
"One of my key creative accomplishments occurred in my current job, when I had to increase market share for a new product without increasing our existing marketing budget. I kicked off with some internal brainstorming on how to maximize the use of our resources and be more creative in the way we market. I worked with our two interns, both of whom were creative writing majors, on creating a blog for our website, plus Instagram, Twitter, and Facebook pages for the companys new product. I tasked the interns with managing the pages, and the three of us came up with relevant content for each social page. The ultimate aim was to create a community of fans and buzz around the new product. Through product teasers on Twitter, the timely answering of questions on Facebook, and brief video tutorials on Instagram, we grew a fan base of 2,500 people in just three months. When the product was released, first day sales exceeded all expectations, and sales continued on a steady incline for the rest of the year. A lot of the success was attributed to the online fan base we developed, where positive word-of-mouth spurred an influx of customers to purchase the product through the trackable online sales page we created in-house with our design and dev teams."
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