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Romaisa Rasheed
As one of the foundations of aesthetic appearance, typography can hugely contribute to or detract from the overall product. Using the right typeface, size, and spacing, graphic artists can impact more than just visual experience. These elements also determine the effectiveness of the entire marketing message. Ultimately, they can impact sales, conversions, and other measurable KPIs. Moreover, typography in web design can also influence the way users consume content.


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