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Sarmad Iqbal
I am an executive-level advocacy & programmes leader with 14+ years’ experience in policy reforms, coalition building, campaign mobilization, and high-level outreach. As an advocacy professional i specialize in promoting government reforms while empowering civil society. I am creative, a strategic thinker, able to fuse ideas and engage others in creating new, more exciting, effective and equitable systems. I'm particularly interested in understanding, measuring, articulating and celebrating non-financial value(s). I have overseen and conducted researches & baselines to identify bench marks for program design and developing advocacy positions. This helped in the conceptualization, development & Implementation of innovative programmes on the Debt Situation of Pakistan “Unlocking the Chains of Debt”, “Children/youth led Education and Child Protection reforms”, “Child Protection Reporting mechanism “Tahhafuz” project from EU, Revitalizing Anti Trafficking mechanism in Kasur with support of Labour department and IP. Also developed a citizen’s led advocacy for systemic reforms on the state of Malnutrition, Pakistan’s National Debt situation apart from many other where my role was spearheading the awareness by launching communications pieces as well as the advocacy with legislators based on evidences. The passing of Child Protection, Infant & young child nutrition ordinances as well as the establishment of Debt Audit Commission in Pakistan are a few of the many policy level successes. I possess the expertise in Leading teams; developing strategies on complex policy issues; forming broad-based coalitions and partnerships; fund-raising with sophisticated donors; and social innovation program designs resulting in significant systems reform. As the Advocacy & Campaigns Specialist, I am responsible for how Islamic Relief Pakistan develops best practice while working and work closely with our field offices to ensure that our work is advocacy sensitive and integrated in our thematic focus, while at the same time engagement with political & administrative leadership of the country to provide support and assistance in liaison, communication and representation with donors and external audience.


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